Amazon ground up

Keyword

I used Helium 10 tools like Keyword Magnet and Cerebro to perform keyword research that optimized ad spend and expanded our reach to new, high-intent audiences. . I also explored more unconventional methods - like scanning Reddit search results around problems our products solve - to find unhinged keyword opportunities.

Campaign strategy

By following expert playbooks from people like Destaney Wishon and Travis Marziani, I reorganized our entire Amazon ad structure. I separated exact, phrase, and broad match campaigns, shifted more budget to Sponsored Product ads (which had been underused at under 40%), and implemented a 1-campaign-1-ad-group system for tighter control. Within 6 weeks, ROAS jumped from 1.58 to between 3.5–4.0.

Conversion rate Optimization

When I first started working on Amazon, all we had were smartphone photos of product boxes in bad lighting. I quickly taught myself Photoshop to turn those same photos into professional-looking visuals. To boost conversion rates, I designed clear, compelling, and informative listing images structured around the AIDA principle. I also wrote the copy myself, balancing our brand’s voice with simple, accessible language to reach a wider audience