Print Design

The Brochure

This is my 3rd ever print media project and I'm very proud of it. The main thing I learned here was to think about the customers who are at the very bottom of the funnel - they already bought the product, now we want their loyalty.

Then - an upgrade

I get it - small business owners aren’t always the best at giving clear briefs. My manager kept wanting to “add just one more thing,” and the project started drifting. So I reached out to a graphic-designer friend for mentorship, learned Figma, and picked up real operations discipline.

The biggest lesson?
Don’t try to satisfy every tiny wish.
He’s not a designer, and most of those requests weren’t rooted in an actual vision.

So instead, I took the initial reference he gave me, combined it with our brand identity, and created a style that sits at the golden middle. Then I followed that style strictly so the final brochure came out coherent and intentional.

Here’s how the brochure transformed:

Under pressure

Here are some parts of a catalog that made under 12 hours as we got a spontaneous invitation for a big event. I designed the graphics, photoshoped the pictures and wrote the copy. A sudden opportunity for the company shouldn't be lost for smoothness of operations!